"Sam has been an invaluable advisor to us... We wouldn't be where we are today without his efforts and involvement." --- Peter Wang, Founder & CEO, Honeybee Health 

Advisory Services

We offer comprehensive, hands-on consulting and advisory services to startups at the ideation or pre-seed stage. Our primary areas of expertise are in strategy, marketing, and funding. In other words, we help founders think critically about their business, help them acquire customers and gain traction in the market, and then help them prepare for and successfully execute a seed financing round.

 

Strategy

We help founders think critically about their business

We support the founders by acting as a quasi-Chief Strategy Officer - for example, by vetting and enhancing the business model and go-to-market strategy, and analyzing the pricing strategy to optimize the balance between profit maximization and value proposition to the customer. We conduct a deep competitive audit and industry analysis to develop proprietary insights that help the founders determine their true competitive differentiation and potential long-term sustainable advantages.  

  • Competitive landscape analysis

  • Industry trend analysis

  • Identification of potential competitive advantages

  • Business model development

  • Pricing strategy

  • Go-to-market strategy

  • Identification of new opportunities

Marketing

We help founders acquire customers and gain traction in the market

We are expert growth marketers that have grown businesses from zero to significant monthly revenues in a few months time. We combine broad capabilities in basic marketing skills (analytics, modeling, channels, copywriting, psychology) with deep expertise in specific channels (SEO, SEM, FB, IG, email). 

  • Customer acquisition

  • Content marketing

  • Viral marketing

  • Affiliate programs

  • Funnel and conversion optimization

  • Data analytics

Fundraising

We help founders prepare for and successfully execute a seed round

Following our delivery of strategy and marketing services, we help startups raise capital. Anyone who has tried to raise external financing for the first time knows how daunting a task it can be. We work closely with founders every step of the way to help them succeed. 

  • Determine funding needs

  • Identify potential investors

  • Prepare the investment deck, one-pager, and 30-second pitch

  • Investment pitch training

  • Constant feedback and support

  • Investor introductions

  • Education on deal terms

  • Advice on negotiations

  • Post-funding investor relations

  • Preparation for next round

Email sam@roughdiamondcap.com for more info on our consulting services.

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